Keywords are an essential part of manufacturing a website. These are the words which the search sites use to help specify and rank your pages. For example, if your site is about ‘writing articles’ then your keywords may include ‘writing’, ‘articles’, ‘article writing’ and such like. The recommendation from many web designers and search website optimizers has been to find as many keywords as you can. They counsel you to look for keywords using a selection of online tools and software programmes which can identify leading keywords. At first glance this appears interesting, it basically defies logic. Let’s check out the purpose of a search site. The more closely the pages it serves up match the keyword phrase, the better it is for users. Search websites have to be as correct as practicable in delivering the right material to their users. Now imagine you’re a search site routine the mathematical programme which figures out the chance of any internet page matching the key term typed in. If the page has hundreds, or thousands of keywords you will be a bit confused. For example, is this webpage about ‘article writing’, or is it about ‘feature writing for newshouds’. You may finish up knowing the page is topical although not that topical. So you rank it down the bottom. But what if the page only has the keyword ‘article writing’ many times? You are positively clear the page is about article writing and so you rank it highly. But this is the concept of search engine technology. It is attempting to find the most applicable pages that match the key term. What this suggests for net marketers is you need separate pages for each keyword.
Focus each page on every individual keyword.
Use the keyword in headings, sub-headings, the page text, the page title tag and in the Meta tags. Avoid having pages which contain a few key-words as that simply confuses the search websites and lowers your rankings.
So forget the recommendation to have hundreds or thousands of keywords. Go for single pages that match single keywords and you’ll find your page traffic increase. This trick also works for Google Adwords.
Each advert should apply to just a few keywords – you get much larger click thru rates and thus less expensive advertising when you only have two keywords per advert. If you have loads of keywords you will find you will get larger results by having keyword precise adverts, instead of one advert with tons of keywords. So go against the advice of filling your pages and advertisements with keywords. Go particular.